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BAKED IT MYSELF!
BEGINNINGS

One coconut cake 22 years ago and Cheryl's passion baked into a Catering-Cafe business.

CHERYL CANTER-VALESELLA

was raised in Southern California and grew up amongst three other sisters, her father and her mother who also had her own catering company. From an early age, Cheryl learned the value of traditional comfort style cuisine cooked entirely from scratch. Between informal lessons from her mother and exploration in the kitchen, she had extensive knowledge of food much earlier on than most.

As an adult, Cheryl spent fifteen years away from the kitchen working as a merchandiser in the fashion industry. Although very successful in her endeavors, she ultimately decided to fulfill her life’s dream, and in 1998, she started Baked it Myself! out of her own kitchen. She had fallen deeply in love with the more subtle pastries and unparalleled foods of France, which influenced her signature marriage of American cuisine with European finesse.

Armed with her passion for honest food, her lifelong real-world culinary education, and her culturally diverse palate, Cheryl continues her mission to serve satisfying comfort food alongside innovative fare to satisfy any palate under just about any circumstances

BAKED IT MYSELF!
OUR STORY

Baked It Myself!, Inc.'s reputation for being one of the highest regarded catering companies in Los Angeles has grown exponentially. From screening receptions to script readings to parties at private residences, our strength lies in our ability to custom tailor menus, staffing, decor, and all elements related to events specifically to the client and the occasion. In addition to catering at all levels, we offer full event planning services, take out lunch in our cafe, gourmet gift baskets, and corporate/custom gift fulfillment. Baked It Myself's client roster includes Paramount, DreamWorks, Fox, MGM, Focus Features, Overture Films, The CW, Google, The Academy Of Television Arts and Sciences, West Coast University, American Career College, The Los Angeles Superior Court, and many others.