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P. 818.787.0601 F. 818.787.0603
bakeditmyself@sbcglobal.net
14543 Erwin Street - Van Nuys, CA 91411
Cheryl Canter-Valesella was raised in Southern California and grew up amongst three other sisters, her father, and her mother - who also had her own catering company. From an early age, Cheryl learned the value of traditional comfort style cuisine cooked entirely from scratch. Between informal lessons from her mother and exploration in the kitchen, she had an extensive knowledge of food much earlier on than most.
As an adult, Cheryl spent fifteen years away from the kitchen working as a merchandiser in the fashion industry. Although very successful in her endeavors, she ultimately decided to fulfill her life's dream, and in 1998, she started Baked It Myself out of her own kitchen. She had fallen deeply in love with the more subtle pastries and unparalleled foods of France, which influenced her signature marriage of American cuisine with European finesse.
Armed with her passion for honest food, her lifelong real-world culinary education and her culturally diverse palate, Cheryl continues her mission to serve satisfying comfort food alongside innovative fare to satisfy any palate under just about any circumstances.
Baked It Myself was born out of a love for traditional American sweets and satisfaction derived from them. Since its inception in 1998, owner Cheryl Canter-Valesella has built it up from a modest beginning in her own kitchen to a successful, ever-expanding business with multiple divisions. The headquarters in Van Nuys, CA house all of the different facets of the company - gifts, sweets, full service catering, corporate fulfillment, and most recently the Baked It Myself Cafe.
While BIM is still primarily known for its delectable sweets and savory snacks, its reputation for being one of the highest regarded catering companies in Los Angeles has grown exponentially. From screening receptions to script readings to parties at private residences, Baked It Myself's strength lies in its ability to custom tailor menus, staffing, decor and all elements related to events specifically to the client and the occasion.
Baked It Myself's client roster includes Paramount, DreamWorks, Fox, MGM, Juicy Couture, E! Entertainment, Focus Features, Landmark Theatres, The Academy Of Television Arts and Sciences, West Coast University, American Career College, Showtime, Variety, Warner Brothers, Los Angeles Magazine, Empire CLS, The Los Angeles Superior Court and many others.
Owner and Creative Director - Cheryl Canter-Valesella
Operations Manager - Brigette Young
Office & Cafe Manager - Eileen Feldman
Head Chef - Angela Hernandez
Catering Chef - Gustavo Gama
Warehouse Manager and Kitchen Assistant - Timothy Tschappatt
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14543 Erwin Street, Van Nuys, CA 91411 PH: (818) 787-0601 F: (818) 787-0603
Contact © 2007 Baked It Myself
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